Why Choose Me
Meet Me, Janis Melville
SEO Copywriter, Content Strategist and Marketing Professional with Over 30 Years’ Experience
Hello, and welcome to Goodwrite.ink.
I’m Janis Melville, a copywriter, marketer and SEO content specialist who helps businesses find their voice, increase their visibility and connect with the people who matter most.
If you’re looking for content that not only sounds good but also works hard behind the scenes to support your marketing goals, you’re in the right place.
Over the past three decades, I’ve worked across newspapers, radio, marketing and digital communications, helping organisations of all sizes tell their stories more effectively.
From blue-chip brands and national companies to growing SMEs, charities and start-ups, I’ve learned that successful content isn’t about clever words alone, it’s about creating meaningful connections that inspire action.
A Few Things About Me
- Over 30 years’ experience in marketing, media and communications
- Former newspaper Executive
- Former Managing Director of two successful radio stations
- Founder and Director of Buzz Agency, established in 2004
- SEO copywriter and content strategist
- Experienced working with blue-chip brands, SMEs, charities and local businesses
- Passionate about creating content that performs for both search engines and people
More Than Just Words on a Page
These days, anyone can generate content.
What makes the difference is understanding why you’re creating it in the first place.
Whether I’m writing website copy, SEO content, blog articles, press releases, email campaigns, ghostwritten thought leadership pieces or newsletters, every project
starts with the same questions:
Who are we trying to reach?
What do they need to know?
What action do we want them to take?
By understanding your business, your audience and your objectives, I create content that feels authentic, reflects your brand and supports measurable outcomes.
My approach combines human creativity, marketing experience and AI-enhanced insights to ensure your content remains engaging, relevant and visible in an increasingly competitive digital world.
My Journey
My career has taken me on an interesting path.
I started in local newspapers before moving into radio, where I eventually became Managing Director of two successful stations. Along the way, I developed a deep understanding of marketing, advertising, audience engagement and storytelling.
In 2004, I co-founded Buzz Agency, helping businesses across Scotland and beyond grow through strategic marketing, creative design and digital communications.
Today, Goodwrite.ink allows me to focus on what I’ve always loved most — writing content that helps businesses communicate more clearly, attract more customers and build stronger brands.
It’s a combination of experience, creativity and commercial understanding that I bring to every project.
A Little Bit About Me
When I’m not writing, you’ll usually find me in my art studio painting, spending time with my dogs, enjoying music or exploring new creative ideas.
I’m proud of my Scottish roots and believe that business relationships work best when they’re built on honesty, trust and genuine collaboration.
Many of my clients become long-term partners because they know they’ll receive straightforward advice, dependable support and content created with care and attention to detail.
Let’s Tell Your Story
Every business has a story worth telling.
Whether you need SEO website content, blog articles, ghostwriting, press releases, email marketing or ongoing content support, I’d love to hear about your project.
Together, we can create content that reflects your brand, connects with your audience and helps your business grow.
Ready to get started?
Book a Free Discovery Call or Request a Free Content Review and let’s discuss how the right words can make a real difference to your business.
Every story deserves to be told beautifully. Let’s make sure yours is heard.
Don’t sell. Tell.
Excellent content writing is about persuasive authentic communication. Don’t just tell them about your product or service, but explain how it can solve a problem for them. Make them feel engaged and interested in what you have to offer them, and you will encourage them to find out more.
Experience That Delivers Results
Great content isn’t just about writing well. It’s about understanding people, knowing what motivates them and communicating in a way that inspires action.
With more than 30 years of experience across marketing, media, sales and communications, I’ve spent my career helping businesses connect with their audiences, build trust and grow. From local start-ups and family run businesses to national brands and charities, I’ve learned that the most effective content is always built on a deep understanding of both the customer and the business behind it.
Throughout my career, I’ve worked with respected organisations including Emap Magazines, News International, the Daily Mail and a number of leading radio stations. These experiences have given me valuable insight into how audiences think, engage and respond across different platforms and industries.
Experience You Can Trust
Over 30 years in marketing, media and communications
Qualified in Copywriting, Content Marketing, SEO and Digital Marketing
Experienced working with blue-chip brands, SMEs, charities and local businesses
Specialist in SEO content, ghostwriting, PR, websites and email marketing
Human Creativity Meets AI Intelligence
The way we create content is changing rapidly and artificial intelligence is playing an increasingly important role. Rather than seeing AI as a replacement for skilled writers, I see it as a powerful tool that enhances what I already do.
I use AI to support research, identify opportunities, analyse search intent and improve content performance. Every piece of work is then refined through human creativity, strategic thinking and decades of real world marketing experience.
The result is content that’s smarter, faster and more effective while remaining authentic, engaging and unmistakably human.
Content With Purpose
Whether I’m writing a website page, SEO article, press release, newsletter, ghostwritten thought leadership piece or email campaign, every project starts with the same question:
What do you want your audience to do next?
By understanding your goals, your customers and your market, I create content that doesn’t simply fill space, it works hard to attract attention, build credibility and encourage action.
Let’s Create Content That Works Harder
If you’re looking for an experienced copywriter and SEO content specialist who combines creativity, strategy and modern technology to deliver meaningful results, I’d love to hear about your project.
Together, we’ll create content that helps your business get found, get noticed and get chosen.
Book a Free Discovery Call or Request a Free Content Review and let’s start the conversation.
ACCREDITATIONS
Professional Copywriting
The Professional Diploma in Content writing is a long-established quality vocational qualification that covers every aspect of being a Professional Content writer and provides you with the opportunity to use the letters DipCW (Inst. CW). Having acheived a pass with distinction in this Diploma I have gone on to advance my abilities as a Professional Content writer expanding my knowledge and skill base in all aspect of content creation.
Digital Marketing
The Professional Standard and Advanced Diplomas in Digital Marketing provides everything from online fundamentals, knowing your target audience, content-rich strategies, remarketing, PPC & SEO, advert creation, lead conversion, and much more. Having passed both these Diplomas with merit provides me with a solid knowledge base as I continue advancing my Digital Marketing skills.
Blogging & Content Marketing
Content Marketing continues to grow and has become one of the most influential forms of communication for many brands. The Professional Diploma in Blogging & Content Marketing provides knowledge in content planning, content creation, the importance of SEO, content marketing, managing online followers and much more. Achieving a pass with distinction in this Diploma provided me with the relevant skills in Blogging and content Marketing.
Social Media Marketing
The Professional Standard and Advanced Diplomas in Social Media Marketing provides a full spectrum of social channels, from knowing your audience, social content, data-driven marketing, monetisation, SEO, advanced social media management, and much more. Having achieved merit and distinction in these Diplomas provides me with a solid knowledge base as I continue to advance my skills on all the latest changes in Social Media Marketing.
Beginner to Advanced SEO
Search Engine Optimization (SEO) is the digital marketing practice aimed at improving a website’s visibility in the organic (unpaid) search results of a search engine. SEO involves making necessary alterations to a website’s design, content, and structure, making it more appealing to search engines like Google, Bing, and Yahoo.
Achieving a pass in this Advanced SEO Diploma provides me with knowledge and relevant skills
SEO Content Mastery
SEO Content writing is the technique of writing web content that helps websites rank higher in search engine results. It involves creating engaging, informative content targeting specific keywords, to improve organic search rankings. Effective SEO content is essential for attracting high-quality traffic and engaging audiences. Good SEO content emphasises readability and user value, enhancing user experience. Achieving a pass with distinction in this Diploma provided me with a Mastery in SEO Content writing.