SEO Copywriting That Helps
Businesses Get Found,
Get Chosen and Grow
Human-led content backed by 30+ years of marketing experience. Websites, blogs, ghostwriting, PR and email campaigns designed to attract more traffic, generate more enquiries and build authority.
✔ 30+ Years’ Marketing Experience
✔ SEO & AI Content Specialist
✔ Former Newspaper & Radio Executive
✔ Trusted by Businesses Across Scotland & The UK
Hello, I’m Janis – The Instinct Behind the Ink.
Why Businesses Choose Goodwrite.ink
Unlike many copywriters, I don’t just write.
I bring over 30 years of experience across newspapers, radio, marketing, PR and digital communications.
- That means every piece of content is designed to:
- Improve search visibility
- Build trust and authority
- Generate leads and enquiries
- Support sales and marketing goals
- Strengthen your brand voice
I combine human creativity with AI-enhanced strategy to create content that performs for both search engines and real people.
Website & SEO Content
Clever words that hunt results
SEO smart website copy that ranks naturally and reads beautifully. Strategic, agile and written to perform
Email Marketing
Sharp vision. Direct delivery.
Email campaigns that fly straight to your audience with clarity, confidence, and conversion power.
PR & Press Releases
Make your message roar.
Press releases that cut through the noise and make your brand the headline, not the footnote.
Newsletters
Strong connections. Lasting impressions.
Loyal, trustworthy, and consistent — newsletters that your readers look forward to opening.
Social Media Content
Fast. Fearless. Unforgettable.
Social content that stops the scroll and turns attention into engagement.
Print Copy
Traditional strength. Modern bite.
Print copy that feels authentic, tactile, and timeless — because some stories deserve paper.
Frequently Asked Questions
Can AI replace a copywriter?
AI can help create content, but it cannot replace strategic thinking, brand insight, emotion and experience.
How long does content take?
Most projects are delivered within agreed timescales depending on scope.
Do you only work with businesses in Scotland?
No. We work with businesses across the UK.
Can you improve my existing content?
Absolutely. Many clients ask us to refresh and optimise existing websites and marketing materials.
Ready for Content That Works Harder?
Whether you need a website rewrite, SEO content, ghostwriting, email marketing or PR support, let’s discuss how better content can help your business grow.
Book a Free Discovery Call
Request a Free Content Review
☎ 07770 223489